Affiliate Commission Rates for Indian YouTubers: Amazon, Flipkart and YouTube Shopping (2026)
Amazon pays Indian affiliates 0–8% depending on category; Flipkart 0–8%. Phones pay almost nothing; fashion and beauty pay most. The October 2026 rate tables, side by side.
Affiliate Commission Rates for Indian YouTubers: Amazon, Flipkart and YouTube Shopping (2026)
By Ashok Sachdev, Founder of JustShoot · Published 11 October 2026 · Rate tables read 11 October 2026
Short answer: On the rate tables in force for October 2026, Amazon.in Associates pays 8% on beauty, 7.5% on apparel and watches, and as little as 0–2% on most mobile phones. Flipkart's affiliate programme pays 8% on fashion and lifestyle, 5% on books and general merchandise, 3% on electronics and home, and 0–1% on phones. YouTube Shopping, launched in India in October 2024 with Flipkart and Myntra, lets eligible creators tag products in videos, Shorts and live streams; YouTube's launch announcement did not publish a commission rate.
The category decides the rate far more than the programme does. A phone review channel and a fashion channel can send the same sales and earn very different commissions.
Amazon.in Associates: rates for October–November 2026
From Amazon's Associates Program Advertising Fee Schedule, Table 1 (Oct–Nov 2026):
| Category | Rate |
|---|---|
| Beauty, Luxury Beauty | 8% |
| Apparel & Accessories, Luggage & Bags, Watches | 7.5% |
| Jewellery, Shoes and Handbags | 7% |
| Automotive, Baby Products, Books, Personal Care Appliances, Sports & Fitness | 4.72% |
| Home, Home Improvement, Office Products | 4.25% |
| Furniture, Health & Household, Kitchen & Dining, Pet Supplies | 4% |
| Wireless Accessories | 3.4% |
| Musical Instruments | 3.2% |
| Business & Industrial Supplies | 2.98% |
| Electronics, Lawn & Garden, Video Games | 2.80% |
| Camera | 2.63% |
| Amazon Fresh, Grocery | 2.50% |
| Computers, Home Entertainment, Large Appliances | 2.45% |
| Mobile Phones | 1% — and 0% on a long list of named models, including all iPhones |
| Bill Payments | 30%, up to ₹3 |
| All other categories | 5% |
Further limits from the same schedule:
- 0% on Apple products (MacBooks, Apple Watch, iPads, accessories), on all earphones, headphones and speakers under ₹3,000 MRP, and on all microwaves and semi-automatic washing machines.
- No fee at all on flight bookings, gift cards, gaming consoles and hardware, Prime membership, Kindle eBooks, and gold and silver coins.
- Fixed bounties instead of a percentage for some sign-ups: for example ₹100 for a paid Prime membership, ₹150 for an Audible free trial, ₹200 for an Amazon Business account.
Amazon calculates the fee on "Qualifying Revenues" — the sale amount excluding shipping, gift-wrapping, taxes and service charges, and less returns and other deductions.
Flipkart Affiliate: rates for orders in October 2026
From Flipkart Affiliate's Commissions page, for orders in October 2026 (the same rate for new and existing customers, on website and app):
| Category | Rate |
|---|---|
| Fashion & Lifestyle (clothing, footwear, bags, watches, eyewear, ethnic and western wear, accessories) | 8% |
| Books & General Merchandise (auto accessories, toys, personal care, books & media, baby care, sports, food & nutrition) | 5% |
| Grocery — Flipkart Supermart (in listed cities) | 4% |
| Home, Furniture | 3% |
| Core Electronics (camera, laptops & desktops, tablets, IT accessories, storage, personal health care) | 3% |
| Emerging Electronics (audio, gaming, smart home, power banks, mobile accessories) | 3% |
| Large Appliances (TVs, refrigerators, washing machines, ACs) | 3% |
| Small Home Appliances (fans, mixers, kettles, microwaves and others) | 2% |
| Mobile Phones — Tier A / Tier B / Tier C and others | 1% / 0.5% / 0% |
| Gemstones, Gold & Silver Coins | 0.1% |
| Flipkart Gift Card | 0% |
Flipkart pays nothing on Flipkart First subscriptions and value-added services, and tracks app purchases only through deep-link affiliate URLs.
YouTube Shopping in India
YouTube launched its Shopping affiliate programme in India on 25 October 2024, starting with Flipkart and Myntra. Eligible creators can tag products in existing videos, new videos, Shorts and live streams; tagged products show in the video and in a product section, and the creator earns when a viewer buys on the retailer's site.
Coverage of the launch reported the eligibility bar as membership of the YouTube Partner Program and at least 10,000 subscribers. Check YouTube Studio for the current requirement, as YouTube changes these terms. The launch announcement did not publish a commission rate.
What a sale is actually worth
Our arithmetic on the published rates, before returns and deductions:
| Product | Price | Amazon rate | Amazon fee | Flipkart rate | Flipkart fee |
|---|---|---|---|---|---|
| Kurta (apparel) | ₹2,000 | 7.5% | ₹150 | 8% | ₹160 |
| Face serum (beauty) | ₹800 | 8% | ₹64 | 5% (personal care) | ₹40 |
| Laptop | ₹60,000 | 2.45% | ₹1,470 | 3% | ₹1,800 |
| Many phone models | ₹25,000 | 0–1% | ₹0–250 | 0–1% | ₹0–250 |
| Earphones under ₹3,000 MRP | ₹1,500 | 0% | ₹0 | 3% | ₹45 |
Two lessons: a laptop sale earns more in rupees despite a low percentage, and phone reviews — one of India's biggest YouTube genres — are one of the worst-paid affiliate categories on both platforms.
How much do Indian creators earn from affiliate links?
No published source gives an average. What is published is how common it is: influencer.in's 2025 playbook found that one in three creators it surveyed earns from more than three sources, including brand deals, affiliate links, workshops and digital products, and that 83% of brands it surveyed track creator ROI with custom links, coupon codes and affiliate dashboards. For the bigger picture of creator income and how few earn regularly, see how many content creators India has, and how many earn.
What this means for a creator in India
Match your links to your niche's rate. A fashion or beauty channel can earn 7–8% per sale; a phone channel often earns nothing. If your niche is low-commission, brand deals and ad revenue will do more of the work. Estimate the ad side with the free YouTube income calculator, and for brand money see how big influencer marketing is in India.
Rates change monthly. Both tables are dated (Amazon: Oct–Nov 2026; Flipkart: October 2026) and both programmes reserve the right to change them without notice. Check the live table before you plan a video around a commission.
Disclose every affiliate link. ASCI's influencer guidelines treat commission-earning links as a material connection that must be disclosed. See how to disclose paid promotion on YouTube in India.
How to quote these numbers
- Give the programme, category and month: "Amazon.in pays 7.5% on apparel (Oct–Nov 2026 schedule)".
- Do not quote a single "Amazon affiliate rate". There are more than fifteen.
- For YouTube Shopping, say the rate was not published at launch.
Where JustShoot fits
A product video earns when viewers trust the recommendation enough to click. JustShoot runs the pre-production pipeline — research and fact-check, script, storyboard, thumbnail brief, SEO package and shorts — in your channel's own voice, in 11 languages.
Pricing is per script: Trial ₹0 (7 days, 2 scripts lifetime, no card) · Starter ₹499/mo (3 scripts) · Creator ₹999/mo (7 scripts, most popular) · Pro ₹1999/mo (15 scripts) · Studio custom. No rollover, GST included, monthly only. Details on the pricing page.
FAQ
What is the Amazon affiliate commission rate in India? It depends on the category. On Amazon's Oct–Nov 2026 schedule: 8% on beauty, 7.5% on apparel, luggage and watches, 7% on jewellery and shoes, 2.45–2.8% on electronics and computers, 1% on mobile phones (0% on many models, including all iPhones), and 5% on all other categories.
What is Flipkart's affiliate commission in 2026? For orders in October 2026: 8% on fashion and lifestyle, 5% on books and general merchandise, 4% on Supermart grocery, 3% on home, furniture and electronics, 2% on small appliances, and 0–1% on mobile phones.
Does YouTube Shopping pay commission in India? Yes. Since October 2024, eligible Indian creators can tag Flipkart and Myntra products and earn when viewers buy. YouTube's launch announcement did not publish the commission rate; launch coverage put eligibility at YouTube Partner Program membership and 10,000+ subscribers.
Which products pay the highest affiliate commission in India? On both Amazon.in and Flipkart, fashion and beauty pay the highest percentage (7–8%). Mobile phones pay the lowest (0–1%).
Do Amazon affiliate fees include GST and shipping? Amazon calculates its fee on "Qualifying Revenues", which exclude shipping, handling, gift-wrapping, taxes and service charges, and are reduced by returns and other deductions.
Sources, read 11 October 2026. Amazon.in Associates Central, Associates Program Advertising Fee Schedule (Table 1, Oct–Nov 2026; Table 2 bounties). Flipkart Affiliate, Commissions (referral payouts for orders in October 2026). Storyboard18, YouTube focuses on shopping in India; launches YouTube Shopping affiliate program (25 October 2024). influencer.in, Influencer Marketing Playbook 2025. The worked examples are our arithmetic.
How Many OTT Subscribers Does India Have? (2026)
FICCI–EY counts 216 million paid video subscriptions in 143 million homes. Ormax counts 148.2 million active ones. Both are right — they count different things. Here's what each measures.
How Big Are Micro-Drama Apps in India? Users, Revenue and What Creators Should Know (2026)
Lumikai counts 100 million monthly users and a $300 million first year. Redseer counts 15–17 million monthly payers. What each micro-drama number measures, and what the format means for creators.
How Much Does YouTube Earn in India? What Google's Filings Show (2026)
YouTube does not report its India revenue. Google India's filings show ₹34,742 crore of gross ad revenue for FY25, and YouTube says it paid Indian creators ₹21,000 crore in three years.